Instagram has a profound impact on trade and commerce. There are celebrities that get paid hundreds of thousands of dollars for one post endorsing a particular brand or any of its products. A few celebrities get paid in excess of a million bucks per post. This would not be the case if there weren’t sufficient returns on the investments for the companies and their advertising or public relations agencies. Millions of people using Instagram are not only influenced by what they bump into or swing by but also perceive certain cultures in ways they are presented on the site.
Social media is being used in a myriad of ways, many of which were expected and some were never anticipated. People around the world are finding ingenious ways to explore and harness the strengths as well as weaknesses of social media sites like Instagram.
We have already seen heads of states being proactive on social media. Very few of them keep posting relentlessly on sites like Instagram but they do keep themselves abreast of what their constituents are saying on social media. Linking this to trade relations between nations or even the domestic laws regulating trade and commerce would perhaps be overstretching the influence social media can wield on politicians or lawmakers. Trade relations between nations are not influenced by hash tags or photo sharing websites. There can be some virtual movements, some online petitions being channeled via social media sites, a few groups championing a cause or people getting together to air their opinions. All such ongoing engagements are normal and expected. These may not necessarily influence countries to determine their trade policies accordingly.
Trade relations between nations, whether bilateral or trilateral, regional or a universal policy, are determined by various geopolitical, socioeconomic, industrial and cultural factors. Instagram or other social media sites for that matter figure nowhere in these four predominant aspects of trade. Social media is a reflection of prevailing social and cultural ethos. Instagram may have introduced a new social lingo, several contemporary demeanors and there are quite a few virtual subcultures but these are not stakeholders in trade relations. The manufacturers, employees, intended markets, availability of resources, industrial prowess, foreign exchange, expertise and experience, political climate, logistics and gross domestic products are at the crux of the decisive elements that will shape trade relations between nations.
Does Social Media Have the Power to Change The World?
Aside from nations, social network website like Instagram are a fantastic place for companies and individual users to get there message out their be it a personal or business one. The more popular they are on social networks the more likely their message has of going viral, this is why websites just like http://thelikesgod.co.uk/instagram offer ways of growing your popularity cheap.
Instagram can at best galvanize public opinions, encourage and facilitate a mechanism of generating real time feedback and there may be some influence if the movement gathers steam. However, there is no indication yet that popular and general users of Instagram are even interested or in any way associated with anything to do with trade relations between nations.